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π

π4Life Brand Identity

Calculate Kindness. Multiply Hope.

3.14159... reasons to keep going

Launching on Pi Day (March 14), we're transforming mathematical constants into mental health awareness. Every person has infinite value, just like π. Together, we're building circles of support that never end.

Download Pi Day Kit $3.14 Donate a Slice of Hope

988 Suicide & Crisis Lifeline | Available 24/7

Mathematical Mental Health

Research shows mental math directly reduces anxiety and depression. We're using Pi Day's $3.14 billion marketing momentum to deliver serious mental health support through playful mathematical engagement.

Core Mathematical Metaphors

π

Infinite Value

You = ∞

Like pi's endless digits, every person's worth is infinite and unique

Circles of Support

2πr = Community

Building continuous connections that surround and support

Infinite Possibilities

Hope → ∞

Celebrating neurodiversity and endless potential

φ

Golden Ratio

1.618:1

Finding harmony and balance in mental health

Logo Evolution

π4Life

Primary Mark

Pi symbol integration emphasizing mathematical foundation

#3.14Life

Pi Day Expression

Direct numerical reference for March 14 campaigns

Infinity Symbol

Autism awareness and infinite human value

π

Circles of Support

Geometric representation of community

Enhanced Color System

💜
Purple Heart
#6B3AA6
Suicide Prevention
🔷
Mathematical Blue
#2E86AB
Calm & Focus
💙
Teal Hope
#4AC5B8
Autism Awareness
Golden Ratio
#FFB700
Harmony & Balance
Pi Gradient
Purple → Blue → Teal
Full Spectrum

Mathematical Patterns

Visual patterns designed to engage pattern-thinking individuals and create sensory-appropriate experiences.

Pi Sequence

3.14159
26535
89793
23846

Hidden in backgrounds for engagement

Circular Waves

Ripple effects of kindness

Golden Spiral

1.618:1 proportions for harmony

Pi Day Campaign Architecture

Mathematical Hooks

"3.14 reasons to reach out"

"Your story = non-repeating"

"Calculate kindness daily"

"Infinite value, zero judgment"

Engagement Challenges

  • 📊 Memorize π digits = Save lives
  • 🎯 31.4% discount on resources
  • 💙 $3.14 slice of hope donation
  • 🔄 14th of every month check-ins

Autism Alignment

Pattern Recognition: Find sequences in pi

Visual-Spatial: Geometric support tools

Decomposition: Break complex emotions into parts

Mathematical Strengths: Celebrate unique thinking

Strategic Pi Day Timeline

Feb
Pre-Launch: "Countdown to π"
Build anticipation with daily pi facts and mental health tips
3.14
Pi Day Launch: "3.14 Hours of Hope"
Concentrated viral push with mathematical challenges
Mar-Apr
Sustain: "Pi-ing it Forward"
Community challenges and school partnerships
Monthly
Ongoing: "Mathematical Mindfulness 14th"
Monthly check-ins on the 14th of each month

Pi Day Launch Resources

Everything you need for March 14 and beyond