#Pie4Life Brand Identity
Share A Smile, Save A Life
A viral movement bringing awareness to suicide prevention and autism support through
community participation, shared laughter, and the simple act of taking a pie to the face.
988 Suicide & Crisis Lifeline | Available 24/7
Color Palette
Our colors represent hope, awareness, and the joy of community support.
💜
Purple Heart
HEX: #6B3AA6
RGB: 107, 58, 166
Suicide Prevention
💙
Teal Hope
HEX: #4AC5B8
RGB: 74, 197, 184
Autism Awareness
🥧
Cream Dream
HEX: #FFF8E7
RGB: 255, 248, 231
Whipped Cream/Pie
✨
Hope Gradient
Purple to Teal
135° angle
Primary brand gradient
Typography
Friendly, approachable fonts that convey warmth and inclusivity.
QUICKSAND - Headers
Share A Smile
Save A Life
Join #Pie4Life Today
POPPINS - Body Text
Together we can make a difference. Every pie, every smile, every donation
helps someone know they're not alone.
Regular body text looks clean and readable at all sizes. Perfect for
captions, descriptions, and longer content.
Logo System
Flexible logo options for different contexts and platforms.
#Pie4Life
Primary Mark
The hashtag IS the logo - bold, shareable, memorable
🥧
#Pie4Life
Icon Combination
Pie emoji + hashtag for playful contexts
#Pie4Life
Share A Smile, Save A Life
With Tagline
Full lockup for formal applications
#Pie
4
Life
Color Split
Emphasizing the "4" as a design element
Social Media Templates
Ready-to-use designs for participants and partners.
#Pie4Life
Share A Smile, Save A Life
Instagram Story
Nomination announcement template
I nominate:
@_______
@_______
@_______
48 hours to pie!
Nomination Card
Tag your friends template
✅
Challenge Complete!
Thank you for supporting mental health awareness
988 | Help is available
Completion Badge
Share after participating
Brand Guidelines
Best practices for maintaining brand consistency and impact.
Visual Do's
- Use gradient on white backgrounds
- Include #Pie4Life hashtag prominently
- Add 988 helpline in captions
- Keep designs bright and hopeful
- Use rounded, friendly elements
Visual Don'ts
- Alter brand colors
- Use dark or somber imagery
- Remove the hashtag symbol
- Stretch or distort logos
- Forget accessibility contrast
Voice & Tone
- "Join us" language
- Hopeful and encouraging
- Inclusive and welcoming
- Clear calls-to-action
- Celebration of participation
Safety First
- Include 988 resource
- Show safe pie techniques
- Respect participant consent
- Age-appropriate content
- Focus on community support
Download Brand Assets
Everything you need to join and promote #Pie4Life